LITTLE KNOWN FACTS
Written by Chaz Allen
Copyright Studio Productions, Inc. January 2004
Now I don’t know if you’re the kind of person
that makes huge decisions that your whole future depends on, but it can be
a very scary proposition. Some people know that feeling when they
quit a nice comfortable job in order to open their own business.
They don’t know if the business will make it or not. Or it may be some
other decision in your life that can have that same effect.
I do know one man who did it, and he did it more
than just about any person I know. He hung his future, and his
company’s fortunes on a single project more than once and scared not
only himself, but nearly everyone in his company, especially his brother.
Then imagine that you complete the project and upon revealing it to your
market, it appears to be a total and complete flop! That’s what
happened. And it appeared that, for all intents and purposes, the
company was dead in the water.
Now I won’t keep you in suspense too long, the
man was Walt Disney, and the company - well, you can guess can’t
you? Sure! For those of you who don’t know, Walt was one of
the most creative men in the world, he was also a huge gambler. Not
the Las Vegas kind of gambler, but he gambled on huge projects that could
easily and several times nearly did put the Disney company under.
The first big gamble was a feature length cartoon
called Snow White. A full length cartoon movie had never been done
before and no one - and I mean no one - thought it would work. Not
only that, but it cost millions to produce and Walt didn’t have millions
at the time. He was mortgaged and borrowed to the hilt to make that
movie.
So just imagine his horror and surprise when in
its initial showing, its preview, about halfway into the movie, better
than 80 percent of the audience suddenly stood up and walked out of the
theater. Walt was devastated! Brother Roy was sure it was the
end. The movie was a flop. What could be worse?
The next thing to happen was Walt laid off the entire staff and Roy
started making plans to sell off as much property as he could and try and
settle the millions of dollars in debt that Walt owed. Within
two weeks, the boys had made arrangements for the sale of the studios and
were looking for work themselves.
And that’s when a group of young people walked up to
Walt on the street in the middle of the day and said something remarkable.
They wanted to see the rest of the movie. You see, that first
preview of Snow White was shown one evening, free to anyone who
wanted to see it. And unbeknownst to Walt and Roy, the audience was
loaded with college kids, who were out on the town with little or no
money. When they heard there was a free movie, they went. But
about halfway through, they had to leave. But they loved what
they had seen up to that point and wanted to see the rest of the movie.
Yes! It’s a Little Known Fact that
one of the most successful movies, studios, and men almost didn’t happen
at all, because of a college dorm curfew!